Know what your content is worth.
Four free calculators built on published 2026 creator benchmark data. Plug in your own followers, views, and engagement — get a rate you can actually send a brand.
Sponsorship Rate Calculator
What should you charge a brand for one sponsored post? Based on 2026 going rates per 1,000 followers (or views on YouTube), adjusted for your engagement and niche.
Suggested asking rate: $0
YouTube Earnings Estimator
Ad revenue only (AdSense). YouTube pays per 1,000 views — your RPM — and the niche you are in moves that number more than anything else.
TikTok Earnings Estimator
Creator Rewards pays $0.40–$1.00 per 1,000 qualified views — and only about half of your views typically qualify. This estimator accounts for that gap.
Engagement Rate Checker
Engagement rate is the number brands actually negotiate on. Enter your per-post averages and see how you stack up against the 2026 platform medians.
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The 2026 benchmark data behind these calculators
Every number above comes from published 2026 creator-earnings benchmarks — not guesses. Rates move with audience country, season, and deal terms, so treat outputs as negotiating ranges, not quotes.
✓ Rates last verified: October 2026 — re-checked quarterly against published benchmarks
Sponsorship rates
Per sponsored post, 2026 benchmark table — CreatiCalc
| Platform | Rate | Priced on |
|---|---|---|
| $10–25 | 1K followers | |
| TikTok | $5–15 | 1K followers |
| YouTube | $8–70 | 1K views |
Median engagement rate by platform
2026 benchmark table — CreatiCalc
| Platform | Median ER |
|---|---|
| TikTok | 4.25% |
| 1.81% | |
| X (Twitter) | 1.11% |
| 0.15% |
YouTube RPM by niche (long-form)
What you keep per 1,000 views — 2026 creator-reported data
| Niche | RPM |
|---|---|
| Finance & investing | $12–24 |
| Business / make money online | $8–18 |
| Technology / SaaS | $7–15 |
| Education | $4–10 |
| Gaming | $1.50–4 |
| Entertainment / vlogs | $1–3 |
TikTok Creator Rewards
Per 1,000 qualified views — creator-reported 2026 data
| Factor | Value |
|---|---|
| Rewards RPM range | $0.40–1.00 |
| Typical qualifying share of views | ~50% |
| Minimum video length to qualify | 1 minute |
| Entry requirement | 10K followers |
| Plus views in last 30 days | 100,000 |
Questions creators ask before quoting a brand
Short answers, straight from the same benchmark data.
Why is my rate a range instead of one number?
Because brands pay for more than reach. The low end of the range assumes an average-engagement account in your niche; the high end assumes strong engagement, a valuable niche, and a clean deliverable. Where you land depends on your engagement rate relative to your platform's median — which is why the calculator adjusts for it. Quote the middle-to-high end and let the brand negotiate down.
What engagement rate is "good"?
Good is relative to your platform. In 2026 the medians are 4.25% on TikTok, 1.81% on Instagram, 1.11% on X, and 0.15% on Facebook. Matching your platform's median makes you an average buy; beating it by 1.5× or more is what justifies charging toward the top of your rate range. Run your own numbers in the engagement checker.
Why does TikTok pay so much less per view than YouTube?
Different money. YouTube splits real ad revenue on long-form video, where a single viewer can be worth $12–25 per 1,000 views in finance. TikTok's Creator Rewards pays $0.40–$1.00 per 1,000 qualified views — and only about half of views qualify (the video must run over a minute, be original, and be watched from the For You feed in an eligible country). That's why most TikTok income comes from sponsorships, not rewards: at $5–15 per 1,000 followers per post, one brand deal can beat a month of rewards.
Should I charge extra for usage rights and exclusivity?
Yes — the base rate buys the post, not the brand's right to reuse your content in their ads. A common structure is +30–50% for 30 days of paid usage rights, and a separate fee for category exclusivity (agreeing not to work with competitors for a set period). The sponsorship calculator shows the +40% usage-rights figure so you can see the difference before you quote.
Do these calculators work for small accounts?
Yes. The math is per-1,000 followers or views, so it scales down to a 1,000-follower account as well as up to 10M. Small accounts with above-median engagement routinely out-earn larger, passive audiences — the engagement adjustment in the sponsorship calculator is where that shows up.